It’s not the first time that someone gets a brand tattooed in order to win money or something valuable. In this instance, a lifetime supply of discounted beer was enough to make Robert Hanson take the plunge and get a new tattoo.
Robert Hanson, 20, has had the tattoo done on his calf. In exchange, he will get 20 per cent off rounds of BrewDog for the rest of his life.
The black ink design will be redeemable at a new BrewDog pub which officially opened in the former Chasers Bar unit in the Cowgate today.
Some might think that Robert got the tattoo only because he loves beer but in fact, he really liked the logo so the deal worked out really well for him.